The Future Of Coffee Capsules?
Are you one of the 20% of Australians that own a coffee pod machine?
If so, you probably have a love/hate affair with your machine.
You love the convenience. It’s just so easy. You can pull a quick shot of espresso on the way out the door.
But then again, they are not cheap and you’ve probably been disappointed with cheaper alternatives.
Despite their phenomenal success, the end of the branded coffee pods could be upon us.
Companies like Nespresso® & Dolce Gusto used to claim that only their branded pods should be used with its coffee machines. However, as it turns out, that’s not quite true.
The French anti-trust watchdog has cracked down on Nestle (which owns Nespresso®) saying in a statement: “It appears that Nespresso® may have abused its dominant position by tying the purchase of its capsules to that of its coffee machines, with no fair justification, de facto ousting rival capsule makers.”
As a result of the French settlement, Nespresso® have been forced to extend the guarantee on its single-serving coffee machines to customers who use pods other than its own branded ones.
This has paved the way for niche capsule makers to produce high quality coffee in pods that are compatible with Nespresso® & Dolce Gusto machines for a significantly reduced price.
Once such niche brand is Must Espresso, an Italian company started by a group of friends in the Marche Region in Italy that have been serving the beach side coffee bars and local restaurants for many years.
Starting with independently sourced premium quality raw coffee their Artisan roasters carefully blend and roast using a secret roasting process with unique toasting cycles that combine time and temperature to enhance the peculiarities of each blend.
Their high quality combined with great prices and free home delivery make them a more attractive alternative to the big brands for many consumers.
They’ve become so popular that they are now the #1 rated compatible capsules in Australia with over 900 five star reviews.
So are specialist niche brands like Must Espresso the future of Coffee pods?
Here at the Coffee Pod Shop we think so. That’s why we have brought the brand to the Australian market and added our exceptional standards of customer service to finally create a better alternative to Nespresso® for Australian consumers.
Let’s see what some of our customers have to say:
“Great Coffee, Great Online Service, Great Price”
“Great to get some quality coffee capsules cheaper than orginals. Coffee was strong and robust.”
“Good value; excellent taste. best pods I’ve used”
“Best coffee pods, definitely on a par with the original pods. Will continue to buy these great coffee pods. Excellent customer service too”
“Best “first coffee of the day” coffee!”
“Excellent taste and now a firm favourite with the family”
“Very happy with these. They fit my machine perfectly”
So is this the end of the branded coffee Pod Era?
Only time will tell, but there are early signs that Australian’s prefer new, high quality, low cost and convenient alternatives like Coffee Pod Shop and Must Espresso.